Earth: A Conceptual Market Entry Strategy for Luxury Eco-Friendly Cosmetics

Developed a comprehensive market entry strategy for Earth, a luxury eco-friendly cosmetics brand. The project focused on positioning Earth as a premium, sustainable choice for environmentally conscious consumers. Key components included strategic brand messaging, targeted market analysis, and a phased rollout plan to maximize brand impact in high-value markets. We also designed operational strategies to streamline supply chain efficiency while emphasizing eco-friendly practices and innovative retail partnerships.